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Graphic Design Types: A Guide To Identifying Them

The production of visual compositions for the purpose of problem-solving and concept communication using text, imagery, color, and shape is known as graphic design. There are various forms of graphic designing in Kolkata, each with a specific area of competence because there is no single best approach to accomplish that.

Each sort of graphic design demands a particular set of abilities and design processes, despite the fact that they frequently overlap. Many designers focus on a single type, while others concentrate on a group of related or comparable kinds. Designers must, however, be flexible and lifelong learners in order to alter or add expertise during their careers because the industry is always evolving.

Finding the appropriate talents for the work will be made easier if you are aware of the various sorts of graphic design.

Visual Identity Graphic Design

A brand is a connection between a company or group and its target market. The way a company communicates its personality, tone, and essence, as well as memories, emotions, and experiences, is through its brand identity. Graphic design for visual identity is exactly what it sounds like: the visual components of brand identity that serve as the public face of a company and convey its intangible attributes through pictures, patterns, and color.

Visual identity graphic designers work with brand stakeholders to develop assets like logos, typography, color schemes, and image libraries that convey the essence of a business. To produce design elements that work well in every visual media, visual identity graphic designers need to have a general understanding of all forms of graphic design.

Advertising and Marketing Graphic Design

Most people envision designs made for advertising and marketing purposes when they think about graphic design.

To influence the purchasing decisions of their target audience, businesses rely on effective marketing campaigns. Good marketing appeals to people’s desires, needs, awareness, and satisfaction with a given good, service, or brand. Graphic design helps firms advertise and communicate more successfully since people will always find visual material more interesting.

To produce materials for marketing plans, marketing designers collaborate with business owners, directors, managers, or other marketing specialists. They might function independently or as a member of an internal or creative team.

Excellent communication, problem-solving, and time management abilities are required of marketing designers.

UI Graphic Design

The way a user interacts with a tool or application is called the user interface (UI). Interface design (UI design) is the process of creating interfaces that are simple to use and offer a pleasant user experience.

The screen, keyboard, and mouse are all components of a user interface (UI), but in the context of graphic design, the UI concentrates on the visual experience of the user and the design of on-screen graphic elements including buttons, menus, micro-interactions, and more. A UI designer must strike a balance between technological functionality and visual appeal. Graphics and web design courses teach these.

Games, desktop apps, mobile apps, and web apps are their areas of expertise. They collaborate closely with UI developers, who write the code necessary to make the app operate, and UX (user experience) designers, who decide how it should function.

Publication Graphic Design

Publications are lengthy works that reach an audience through widespread dissemination. Historically, they have been a print medium. A traditional design style is publication design—considers catalogues, books, newspapers, and magazines. But digital publication has significantly increased recently.

Publishing-specific graphic designers collaborate with editors and publishers to produce layouts with carefully chosen typography and supplemental artwork, such as photography, graphics, and illustrations. Publication designers may operate as independent contractors, employees of creative agencies, or in-house staff members of publishing firms.

Publication designers must have great organizational, communication, and layout skills. They must be skilled in graphic design as well as color management, printing, and digital publication.


Graphic design is an ever-growing field, and the demand for specialized and skilled designers is on the rise. When you’re looking for the right person to take on a design job, knowing the different types of graphic design will help you identify the specialist you need.


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